G'day! I’m Alice — nice to meet you 👋

I’m a Product & UX Designer who loves turning messy problems into clear, human moments that feel good to use. My approach combines hands-on design with a love for facilitation, bringing people together to find that sweet spot where human needs and business goals actually work together 🫶.

Right now you’ll find me at Endeavour Group, shaping digital products for Aussie favourites like BWS 🍺 and Dan Murphy’s🍷. I’m a big believer in "always learning," which is why I’m currently experimenting with AI tools to see how they can play a supporting role in my design toolkit.

I’ve also spent time in service design and early-stage startups — places that taught me how to move quickly, zoom out, and design in a way that actually respects people.

When I’m not designing, I’m probably planning my next adventure, bikepacking somewhere beautiful 🚴‍♀️, hiking a new trail 🥾, or soaking up anything nature-related ⛰️.