Alice Zhong is a Senior Product Designer passionate about bridging the gap between Business and Design.
Brands I've Worked With
Latest Work
BWS Chatbot: Going beyond just FAQs
Designed the BWS chatbot to shift customers to self-service and cut support calls. Within three months it saw 116K sessions and delivered $202K in annualised savings.
BWS Chatbot: Going beyond just FAQs
Designed the BWS chatbot to shift customers to self-service and cut support calls. Within three months it saw 116K sessions and delivered $202K in annualised savings.
BWS Chatbot: Going beyond just FAQs
Designed the BWS chatbot to shift customers to self-service and cut support calls. Within three months it saw 116K sessions and delivered $202K in annualised savings.
pub+: Boosting cusotmer loyalty with activated offers
Activated offers for Pub+ boosted loyalty across 350+ pubs, lifting daily app visits by 31.2% and units sold by 48% in the first campaign.
pub+: Boosting cusotmer loyalty with activated offers
Activated offers for Pub+ boosted loyalty across 350+ pubs, lifting daily app visits by 31.2% and units sold by 48% in the first campaign.
pub+: Boosting cusotmer loyalty with activated offers
Activated offers for Pub+ boosted loyalty across 350+ pubs, lifting daily app visits by 31.2% and units sold by 48% in the first campaign.
About me
Curious designer with a passion to use design to create a more inclusive and equitable world.
Hi, it's me :)
Hi, it's me :)
Hi, it's me :)
Hi, I’m Alice — a senior experience designer obsessed with making complex problems feel simple. I’ve worked across eCommerce, retail, logistics and emerging tech (yes, even blockchain and chatbots), partnering with everyone from startups to enterprise teams.
I love workshops, collaborative problem-solving, and designing solutions that are thoughtful, grounded, and genuinely useful. I lead work from discovery to delivery, bringing clarity, structure, and positive energy along the way.
CX Design
CX Design
CX Design
UX Strategy
UX Strategy
UX Strategy
Product Strategy
Product Strategy
Product Strategy
UI Design
UI Design
UI Design
Product Design
Product Design
Product Design
UX Design
UX Design
UX Design
User Research
User Research
User Research
Design Leadership
Design Leadership
Design Leadership
Facilitation
Facilitation
Facilitation
What I bring to the table
What others say
Santiago Ruiz
Design & Product Leader
Santiago Ruiz
Design & Product Leader
Santiago Ruiz
Design & Product Leader
Dr. Kuva Jacob
Co-founder, Emergent Learning
Dr. Kuva Jacob
Co-founder, Emergent Learning
Dr. Kuva Jacob
Co-founder, Emergent Learning
Erika Gleeson
Founder & CEO, Autism Swim
Erika Gleeson
Founder & CEO, Autism Swim
Erika Gleeson
Founder & CEO, Autism Swim
Let's make something unforgettable.
Don't be a stranger.
Let's make something unforgettable.
Don't be a stranger.
Let's make something unforgettable.
Don't be a stranger.